Social Media Campaigns
Orangetheory Fitness
(CAN078)
Varying marketing and promotional material were designed to enhance the online presence of Orangetheory Fitness Merivale. The giveaway was intended to attract potential members to the studio, and the Meet the Coaches campaign was created to build and develop relations between staff/coaches and current members.
New Year’s Giveaway
Organized and designed as a contest to garner new marketing leads for the studio. This Instagram contest resulted in ~120 new leads to be contacted with the aim of generating sales.
Meet the Coaches
This campaign’s purpose was to build a greater relationship between the members and coaches of our studio by formally introducing and highlighting them and their individual specialties/interests. This worked to build an even greater sense of community within the studio, and ultimately helped with member retention.
At the time of their posting (October 2022), these posts out performed all other posts on the OTFMerivale instagram page in terms of audience engagement since August 2022, and still remain top performers compared to content posted since.